There is a growing interest for food safety, food quality and food related health among consumers
and policy makers in most industrialised countries. Possible reasons underlying this increasing interest
may include consumers’ income growth, increasingly intensive production methods in food
production, various food scares, including the BSE-crisis in the mid-1990’s, etc. This increasing interest,
together with the ongoing process of transforming agricultural support from price support to
decoupled payments and cross-compliance measures, implies that actors in the food supply chain
will have to increase their awareness of the consumers’ demands with respect to foods. Despite the
growing importance of consumer preferences, the knowledge on consumer behaviour is limited in
several respects.

Click here to open the document Food Consumption Behavior

Report from NJF seminar 366

KVL, Copenhagen, Denmark
16-17 November 2004
Organised by JF Section IX and Food and Resource Economics Institute, KVL

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